Privacy policy


At Petlio Inc. (Petlio, we, us, or our), we are committed to protecting your privacy and safeguarding your personal information. The purpose of this Privacy Policy is to inform you about our privacy practices, including how we collect, use, and disclose your personal information in connection with your use of our website or our pet portal.

If you are not a resident of Canada, you should note that we collect, use, and disclose your personal information as described in this Privacy Policy and in accordance with the privacy laws of Canada, which may be different than the privacy laws of the jurisdiction in which you reside.

WHAT THIS PRIVACY POLICY COVERS

This Privacy Policy covers the following topics:

  • Personal Information We Collect
  • How We Use Your Personal Information
  • Our Use of Website Cookies
  • Interest-Based Advertising
  • How We Share Your Personal Information
  • Your Consent to the Collection, Use, and Disclosure of Your Personal Information
  • Opting Out of Marketing Communications
  • Retention, Storage, and International Transfer of Personal Information
  • Information Security
  • Accessing and Updating Your Personal Information
  • Third-Party Websites and Services
  • Information About the Tools We Use
  • Changes to This Privacy Policy
  • How to Contact Us

PERSONAL INFORMATION WE COLLECT

“Personal information” means information about an identifiable individual as described under Canadian privacy laws. Generally, personal information does not include any business contact information that is solely used to communicate with you in relation to your employment, business, or profession, such as your name, position name or title, work address, work telephone number, work fax number, or work email address.

This Privacy Policy does not apply to the extent we process personal information in the role of a service provider on behalf of our customers. It is that customer’s privacy policy that applies; we conduct such activities strictly in accordance with our customer’s instructions and pursuant to our contractual arrangements with the customer. If you are an end-user with an existing relationship with one of our customers, you should refer to the customer’s website to understand their privacy practices and policies.

We may collect, use, and disclose different types of personal information, depending on our relationship with you. Generally, the types of personal information we collect can be grouped into the following categories (not all of which may apply to you):

  • identification information, such as your name, sex, and date of birth
  • contact information, such as your address, email address, and telephone number
  • Your Pet’s health information, such as their health history, the results of their laboratory tests, and details about the veterinary services or pet care services they have received from Petlio or its partner entities
  • financial information, such as your billing address
  • technical and usage information when you use our website, such as your internet protocol (IP) address, login data, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website
  • marketing and communications information, such as your preferences for receiving our marketing information

We may collect personal information about pets when their owner or legal guardian requests that we provide services for the benefit of the pet. 

We also collect, use, and share aggregated and anonymized data for any purpose, including research and development. Aggregated and anonymized data is not considered personal information because it cannot be used to identify you.

CHILDREN UNDER THE AGE OF 18

Our Website and the Service are not intended for anyone under the age of 18. The Site does not knowingly collect or solicit information from anyone under the age of 18, or allow anyone under the age of 18 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 18 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us using the information at the end of this Privacy Policy. 

HOW WE USE YOUR PERSONAL INFORMATION

We generally use your personal information for the following purposes:

  • to verify your identity and provide your pet with services, such as diagnostic testing
  • to communicate your pet’s diagnostic test results to you or your veterinary care providers, or where required, your local public health unit, and to notify you about other activities relating to your use of our services
  • to process your payment details and confirm that transactions or services have been completed
  • to facilitate and administer your access to and use of our website and pet portal
  • to respond to your inquiries, complaints, or requests
  • with your prior consent, to communicate with you about new programs and services that may be of interest to you
  • to conduct analysis and to improve the effectiveness and efficiency of our operations, products, services, and programs, including by collecting opinions and comments about our services
  • to investigate legal claims and protect our rights, operations, or property
  • for such other purposes as you may consent to from time to time
  • as otherwise required or permitted by law

OUR USE OF WEBSITE COOKIES

We use cookies, and other similar technologies such as web beacons, to automatically collect information when you use our website and pet portal. Cookies help us analyze web traffic and improve our services. They also allow us to distinguish you from other users so that we can collect information about your preferences to tailor your experience when you use our website and pet portal. For example, we use cookies that allow you to remain logged in while you navigate the pet portal. We do not use personal information collected through cookies in our pet portal to engage in interest-based advertising.

You have a variety of tools to control the information collected by cookies and similar technologies when you use our website and pet portal. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies. Note, however, that without certain cookies you may not be able to use all the features of our website or pet portal. You can learn more about cookies here.

INTEREST-BASED ADVERTISING

We may engage in interest-based advertising (also known as targeted or behavioural advertising) in connection with your use of our website www.petlio.com 

As described above, we use cookies to collect information about how you use our website www.petlio.com, such as the duration of your visit or the pages you view. We (or our third-party service providers, such as Google Analytics and Meta Pixel) use this information to provide you with tailored advertising elsewhere on the internet that is relevant to you and your interests. We may also use this information to track the effectiveness of our marketing efforts. You may “opt-out” of receiving some interest-based advertising by following the instructions at www.aboutads.info/choices or www.networkadvertising.org/choices.

HOW WE SHARE YOUR PERSONAL INFORMATION

We generally identify to whom, and for what purposes, we disclose your personal information at the time we collect the information from you and obtain your consent to such disclosure. We may disclose your personal information in the following circumstances:

  • We may disclose your pet’s health information to your veterinarian or other pet care providers within your “circle of care” for the purposes of communicating your test results to them or otherwise providing you with veterinary care. 
  • We may disclose your information to a third party when we believe such disclosure is required or permitted by law, for example for the purpose of complying with a court order, warrant, subpoena, or summons or to eliminate or reduce a significant risk of serious bodily harm to an animal, person or group of persons.
  • We may disclose your personal information to a third party in the event of any significant business transaction, such as a merger or reorganization.

We rely on service providers to perform a variety of services on our behalf, such as laboratories, payment card processors, transportation and delivery service providers, and data storage and processing service providers. If we transfer your personal information to a service provider, we require that they maintain the confidentiality and security of your personal information. We also require that our service providers comply with applicable privacy laws and only use your personal information for the limited purposes for which it is provided.

YOUR CONSENT TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR PERSONAL INFORMATION

We collect, use, and disclose your personal information with your consent or as permitted or required by law. How we obtain your consent, including whether it is expressed or implied, will depend on the circumstances and the sensitivity of the personal information in question. Generally, we will seek your consent at the time we collect your personal information, either orally, electronically, or in writing.

If you wish to withdraw your consent to our collection, use, or disclosure of your personal information, please contact us using the contact information in the “How to Contact Us” section below. We will accommodate requests to withdraw consent, subject to legal or contractual restrictions. We will also accommodate requests to place conditions on your consent to the collection, use, or disclosure of your pet’s health information. In some cases, withdrawal of your consent may mean that we will no longer be able to provide you with certain products or services.

Opting Out of Marketing Communications

If you no longer want to receive marketing-related communications from us, you may opt out by clicking the “unsubscribe” link included in any marketing-relating communication you receive from us. You may also opt out by contacting us directly using the contact information in the “How to Contact Us” section below.

Please note that if you opt out from receiving marketing-related communications, we may still need to send you communications about your use of our products or services, or other matters.

Retention, Storage, and International Transfer of Personal Information

We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, and as permitted or required by law.

We store personal information that is collected through our pet portal on servers located in Canada.

INFORMATION SECURITY

We have implemented physical, organizational, contractual, and technological security measures in an effort to protect your personal information from loss or theft, unauthorized access, use, or disclosure. For example:

  • we train our employees and agents on the importance of safeguarding personal information
  • we restrict access to your personal information to those employees or agents who need access for authorized purposes
  • we protect personal information in electronic form using technological means, including, but not limited to, firewalls, access controls, monitoring, and encryption

Despite these measures, we cannot guarantee that our safeguards will always be effective. A breach of security safeguards can result in such risks as phishing and identity theft. In such cases, we will act promptly to mitigate the risks and to inform you where there is a real risk of significant harm, or as otherwise required by law.

We may also require that you assist us in safeguarding your personal information. For example, if you create an account to use our pet portal, you should use a unique and strong password and not share your password with others.

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any information that you provided to us has been compromised), please contact us immediately using the contact information in the “How to Contact Us” section below.

ACCESSING AND UPDATING YOUR PERSONAL INFORMATION

We expect you to supply us with updates to your personal information when required. We will not routinely update your personal information unless such a process is necessary.

You may make a request to review any personal information about you that we have collected, used, or disclosed, and we will provide you with any such personal information to the extent required by applicable laws.

You may also challenge the accuracy or completeness of your personal information in our records. If you demonstrate that your personal information in our records is inaccurate or incomplete, we will amend your personal information as required.

We may require that you provide sufficient identification to fulfill your request to access or correct your personal information. Any such identifying information will be used only for this purpose. We will attempt to respond to your access or correction request no later than 30 days after receipt of such request and will advise you in writing if we cannot meet your request within this time limit. We will not charge you any fees to access your personal information in our records without first providing you with an estimate of the approximate fees, if any. You may have the right to make a complaint to the Privacy Commissioner of Canada or the applicable provincial privacy commissioner if you object to how we handle your request.

If we are processing your personal information on behalf of our customer, we may refer your access or correction request to that customer.

Third-Party Websites and Services

We may provide links to third-party websites for your convenience and information. We may also make opportunities available to you to purchase, subscribe to, or use other products or services from third parties with different privacy practices. Those other websites, products, or services are governed by the privacy statements and policies of the respective third party. This Privacy Policy does not extend to any websites, products, or services provided by third parties. We do not assume responsibility for the privacy practices of third parties and we encourage you to review all third-party privacy statements and policies prior to using third-party websites, products, or services.

INFORMATION ABOUT THE TOOLS WE USE

In connection with the operation and management of our business, website, and services, Petlio uses certain software and tools that assist us in implementing and adhering to lawful, transparent, and fair privacy practices. The following summary of the software and tools we use are intended to help you make an informed decision about sharing your personal information with us.

  • Amazon Web Services (AWS): Our platform is hosted by AWS’s servers located in Montreal, Canada. The servers used by AWS to host our platform are specific to Petlio. AWS also provides certain computational and security capabilities that assist us with the operation of our business and in providing you with our services.
  • Microsoft Suite: We use Microsoft Office Suite, including Outlook, Exchange 365, and SharePoint to manage our internal systems and operations.
  • Google Suite: We use Google Suite, including Docs, Sheets, Slides, and other Google products to manage our internal systems and operations.
  • Shopify: We use Shopify to power our online store and offer you a convenient way to purchase our services.

This list may not be exhaustive and is updated from time to time without notification to you. Please contact us using the contact information in the “How to Contact Us” section below if you have any questions about the software and tools we use to process your personal information.

CHANGES TO THIS PRIVACY POLICY

The Privacy Policy was last revised as of the date that appears at the top of this page.

From time to time, we may make changes to this Privacy Policy. When changes are made, they will become immediately effective when published in a revised Privacy Policy posted on our website, unless otherwise noted. We may also communicate the changes to this Privacy Policy by other means.

HOW TO CONTACT US

All comments, questions, concerns, or requests regarding your personal information or our privacy practices should be forwarded to our Privacy Officer as follows:

Privacy Team

privacy@petlio.com

720 King St W Suite 888

Toronto, Ontario

M5V 3S5